Harrell Wittenstein -- Executive Director
Harrell Wittenstein has been professionally involved in the non-profit Jewish Camping Industry for over 25 years. During that time, Harrell has worked as an assistant director, director, executive director and as a camp consultant.
As a camp consultant, Harrell has worked with the Foundation for Jewish Camp to assess the needs of camps that are struggling to meet strategic goals in areas such as; board development, camper recruitment, fundraising, professional staff hiring and development. Further, he has helped his client’s implement new marketing plans, marketing collateral, camp programming, recruiting methods, budgeting and strategic planning. Harrell is currently working with Camp B’nai B'rith Montreal, Beber Camp, Perlman Camp and Camp Northland B’nai B'rith.
Key successes include working with Camp B’nai Brith Montreal and Camp Northland B’nai B’rith. The Foundation for Jewish Camp recommended Harrell to the board of directors based on decreased enrollments and a large gap in customer satisfaction. In both cases the enrollment had fallen well below 50% of occupancy. Following assessment reports, Harrell helped recruit and train new Executive Directors for both camps and to date both camps have achieved 15 – 20% growth year over year for the past two to three years.
Harrell is also an owner and developer of Crystal Park LLC, a seven building office complex in St. Petersburg, Russia. Mr. Wittenstein graduated from the University of Illinois in 1986 with a BS in Psychology and Political Science. Prior to working in the Jewish communal field, Mr. Wittenstein work for Industrial Plants Corp, preparing third party appraisals of industrial equipment for banks and other credit institutions.
Mr. Wittenstein is on the B’nai B’rith Beber Board of Directors and is currently the Treasurer of Equestrian Connection, a therapeutic horseback-riding program for children and adults with special needs.
Amy Bram -- Director of Cohorts & Conferences
Amy brings over 20 years of camp leadership experience to AIJC. She recently launched the inaugural summer for Horizon Day Camp, serving children with cancer and their siblings, directed Camp Milldale out of the Baltimore JCC, and served as the Outdoor Adventure Coordinator at Camp Louise. Prior to this Amy worked at Ramah Darom in Georgia as the Director of Exceptional Experiences. She was also the Day Camp Director of the Chattahoochee Nature Center’s Camp Kingfisher in Atlanta for over 10 years and the Co-Director of the Teva Learning Center in NYC. She is a graduate of the University of Wisconsin.
Brad Robinson -- Social Media Manager
Brad has been in camping professionally at Beber Camp for the past 7 years as the Manager of Customer Experience and Marketing, and prior to that he was a camper and staff member for 10 years. Most recently he has started his own design and social media consulting business, Beardley Design, creating graphics, logos and helping companies create and maintain their social media outlets. Brad has presented at several conferences on social media including ACA Tristates, Foundation for Jewish Camp’s Leaders Assembly and CampMinder Camp. He is a graduate of the University of Illinois Urbana-Champaign.